Communication Concentration

Associate of Arts

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This concentration is inactivated. If you are interested in this area of study, please see the Associate of Arts - Liberal Arts. If you have any questions regarding this program, please see an advisor.

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In an old love duet, a couple comes close to breaking up because of tiny differences in how they communicate: “You say tomato, I say to-mah-to . . .” (Spoiler alert: They vow to stay together.). The lyric humorously illustrates how subtle distinctions in communication can have a potentially big impact.

Or, for a more serious example, Google “Peloton wife.”

Pima’s Communication pathway is designed to teach aspiring communicators – in marketing, social media, corporate offices, and in the public sector – the importance of knowing and respecting their audiences. You will learn why cultural awareness and sensitivity is a necessity in crafting effective communications. Also, you’ll learn how to effectively speak to individuals and to groups, be they 10 or 100 people.

Program/Major Codes: AOAALA/ALA1/ALAC

www.pima.edu/communication-aa