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Administrative & Staff Job Classifications

Class Specification Title: Marketing and Public Relations Specialist

Series: Marketing and Public Relations

Levels in series: 1 | 2 | 3









CLASS SUMMARY:  The Marketing and Public Relations Specialist is the first level of a three-level marketing and public relations series.  Incumbents perform paraprofessional level duties in promoting the image of the College by conducting surveys and market research, responding to inquiries, and participating in a variety of events. The Marketing and Public Relations Specialist is distinguished from the Marketing and Public Relations Coordinator by the paraprofessional level duties performed.

TYPICAL CLASS ESSENTIAL DUTIES  These duties are a representative sample; position assignments may vary.

  1. Assists in developing marketing and sales presentations and participates in outreach events.  Daily 25%
  2. Assists in developing, writing and producing promotional materials to create public awareness of programs.  Daily 25%
  3. Meets with staff, students and outside representatives to communicate new developments and programs.  Daily 5%
  4. Responds to inquiries from the staff, students and other individuals or organizations.  Daily 5%
  5. Conducts market research and tracks information for reports.  Weekly 20%
  6. Supports special meetings, conferences and recruitment opportunities for staff, students and outside representatives.  Weekly 15%
  7. Assists in survey work by organizing databases, coordinating surveys and entering data.  Monthly 5%
  8. Performs other duties of a similar nature or level as required.


  • Not applicable.

Training and Experience (positions in this class typically require):

Associate's degree in Marketing, Communication, Journalism, or a related field and two years of related public relations and/or marketing support experience; or an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above.

Licensing/Certification Requirements for some positions in this class may require:

  • Valid Arizona Driver's License.

Knowledge of (position requirements at entry):

  • Basic marketing and public relations principles
  • Effective presentation principles
  • Survey formats

Skills in (position requirements at entry):

  • Preparing promotional materials and events
  • Conducting surveys
  • Coordinating and participating in outreach events, marketing and presentations
  • Conducting market research
  • Developing reports
  • Using computers and applicable software applications
  • Presenting and communicating publicly
  • Communication, interpersonal skills as applied to interaction with coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to receive work direction

Physical Requirements:

Positions in this class typically require: fingering, talking, hearing, seeing and repetitive motions.

Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible amount of force constantly to move objects.  If the use of arm and/or leg controls requires exertion of forces greater than that for Sedentary Work and the worker sits most of the time, the job is rated for Light Work.

NOTE: The above job description is intended to represent only the key areas of responsibilities; specific position assignments will vary depending on the business needs of the department.

Classification History:
Draft prepared by Fox Lawson & Associates LLC (DJG/LM)
Date: 03/01, 10/12