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Administrative & Staff Job Classifications

Class Specification Title: Marketing and Public Relations Coordinator

Series: Marketing and Public Relations

Levels in series:  1 | 2 | 3









CLASS SUMMARY:  The Marketing and Public Relations Coordinator is the second level of a three-level marketing and public relations series.  Incumbents perform professional level duties in assisting College departments with marketing strategy formulation and implementation and in evaluating marketing and public relations program results in area of assignment. The Marketing and Public Relations Coordinator is distinguished from the Marketing and Public Relations Specialist by its professional level duties. The Marketing and Public Relations Coordinator is distinguished from the Marketing and Public Relations Manager which performs supervisory and managerial level duties.

TYPICAL CLASS ESSENTIAL DUTIES:  These duties are a representative sample; position assignments may vary.

  1. Serves as a lead or may supervise staff which includes assigning, monitoring work and providing work direction.  Varies 0-10%
  2. Assists in developing, implementing marketing strategies, communication plans, community relations projects and campaigns, and/or workshops in area of assignment.  Daily 25%
  3. Designs, writes and distributes promotional materials including brochures, bulletins, schedules, advertisements, program guides, and other direct marketing items for programs and/or events evaluating marketing strategies.  Daily 25%
  4. Manages the promotion and ticketing of box office, sporting and other events.  Daily 5%
  5. Addresses marketing strategies and/or workshop concerns, questions from faculty, administration, staff and students.  Daily 5%
  6. Coordinates media and public relations activities by developing and maintaining news releases, internal and external contacts, sponsorships, and other information resources.  Weekly 10%
  7. Coordinates and facilitates internal and external workshops or special events to promote the Campus and its programs.  Weekly 10%
  8. Oversees and maintains a variety of databases for market analysis, training requirements, or other objectives related marketing and public relations strategy development.  Weekly 10%
  9. Conducts campus/facility tours and gives presentations.  Weekly 5%
  10. Assists in developing and monitoring the departmental budget.  Weekly 5%
  11. Performs other duties of a similar nature or level as required.


  • Incumbents may be required to travel.

Training and Experience (positions in this class typically require):

Bachelor's degree in Marketing, Communication, or Journalism and two years of marketing or public relations experience in area of assignment; or, an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above.

Licensing/Certification Requirements for some positions in this class may require:

  • Valid Arizona Driver's License

Knowledge of (position requirements at entry):

  • Current marketing trends
  • Program management techniques
  • Marketing and public relations principles
  • Database management
  • Advertising principles
  • Presentation principles
  • Journalism principles
  • Data analysis and interpretation

Skills in (position requirements at entry):

  • Writing and editing promotional materials
  • Prioritizing and assigning work
  • Developing and implementing marketing or public relations strategies
  • Designing implementing and evaluating marketing strategies
  • Establishing and maintaining media relationships
  • Utilizing computers and applicable software
  • Monitoring and adhering to budget specifications
  • Communication, interpersonal skills as applied to interaction with coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to receive work direction.

Physical Requirements:

Positions in this class typically require: fingering, talking, hearing, seeing and repetitive motions.

Light Work: Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible amount of force constantly to move objects. If the use of arm and/or leg controls requires exertion of forces greater than that for Sedentary Work and the worker sits most of the time, the job is rated for Light Work.

NOTE: The above job description is intended to represent only the key areas of responsibilities; specific position assignments will vary depending on the business needs of the department.

Classification History:
Draft prepared by Fox Lawson & Associates LLC (DJG/LM)
Date: 03/01, 9/12