Marketing

Your marketing plan identifies who your customers are and how you can get them to buy your product or service.

Use that information to modify your business to increase its appeal to your target customer.

Know your customers by identifying

• who they are.
• where they are located.
• what they want and why they buy it.
• your competitors and how they operate.
• how big the market for your product or service is.
• how fast that market is growing.

Determine how to reach your customers by knowing

• what your message should be.
• how your product or service will be priced.
• how best to distribute your product or service to make it conveniently available to your target customer.

Your plan should also describe how you will keep your customers satisfied, including

• ongoing customer service.
• your return program.
• warranty or guarantee programs.

Our Services

Market Research and Industry Analysis
We can

• suggest several approaches to getting your analysis done.
• refer you to sources for industry data and trends, market structure information and competitor activity.

Target Customer
Using your market research, we can help you

• define your target customer.
• determine where your target customer is located.
• recognize the potential size of the market for your product or service.

Distribution Channel
Once the target customer is defined, we can help you decide how

• best to contact and make sales to the customer.
• to get the product or service into the customer's hands.

Promotion
We can suggest ideas regarding promotional media and the promotional message. 

Pricing Strategy
We can help you develop a pricing strategy that

• is competitive in the marketplace.
• supports your cost structure, anticipated sales volume and profit planning.

Marketing Plan
We can guide you as you put your marketing plan in writing, including such elements as

• sales goals.
• strategies for customer management.
• customer service.
• customer retention.