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Administrative & Staff Job Classifications

Class Specification Title: Marketing and Public Relations Manager

Series: Marketing and Public Relations

Levels in series:  1 | 2 | 3

BAND

GRADE

SUBGRADE

FLSA STATUS:

C

5

1

Exempt

CLASS SUMMARY:  The Marketing and Public Relations Manager is the third level of a three-level marketing and public relations series.  Incumbents perform supervisory and specialized public relations duties in establishing objectives and goals for College marketing programs and evaluating their effectiveness in area of assignment.  The Marketing and Public Relations Manager is distinguished from the Marketing and Public Relations Coordinator by its responsibility for marketing and Public Relations duties having College-wide impact.

TYPICAL CLASS ESSENTIAL DUTIES  These duties are a representative sample; position assignments may vary.

  1. Supervises staff to include: prioritizing and assigning work; conducting performance evaluations; ensuring staff is trained; making hiring, termination, and disciplinary recommendations.  Daily 20%
  2. Interprets College policy, mission and direction to internal and external publics and constituents to promote the College's image and community involvement.  Daily 20%
  3. Designs, develops, implements, and evaluates marketing strategies and outreach programs targeted at the prospective students, the community, staff and patrons.  Daily 15%
  4. Researches and develops theme, related communication tools designed to effect attraction, recruitment and retention of students.  Weekly 10%
  5. Oversees, reviews, analyzes, and evaluates results from department operations and communication systems to determine if program goals and objectives are being met.  Weekly 10%
  6. Develops community and media relationships and informal partnerships to facilitate the efficient promotion of programs and events while promoting the College’s image.  Weekly 10%
  7. Writes and distributes newsworthy information, prepares speeches and announcements for administrators representing the College to staff, general public, outside organizations and educational institutions as well as local and national media.  Weekly 10%
  8. Assists in developing and administering the departmental budget; monitors and approves expenditures; forecasts and projects funding requirements.  Weekly 5%
  9. Performs other duties of a similar nature or level as required.

POSITION SPECIFIC RESPONSIBILITIES MIGHT INCLUDE:

  • Incumbent may be required to travel

Training and Experience (positions in this class typically require):
Bachelor's degree in Marketing, Communication, or Journalism and four years of progressively responsible marketing or public relations experience in area of assignment, including one year of supervisory experience; or, an equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above.

Licensing/Certification Requirements for some positions in this class may require:

  • Valid Arizona Driver's License.

Knowledge of (position requirements at entry):

  • Supervisory principles
  • Program management principles
  • Journalism principles
  • Advanced marketing principles
  • Public relations principles
  • Presentation principles
  • Research principles
  • Budgeting principles

Skills in (position requirements at entry):

  • Monitoring and evaluating employees
  • Prioritizing and assigning work
  • Public speaking
  • Designing, implementing and evaluating marketing or public relations strategies
  • Conflict resolution
  • Establishing and maintaining local and national media relations
  • Persuading and influencing through presentations and reports
  • Developing and administering budgets
  • Communication, interpersonal skills as applied to interaction with coworkers, supervisor, the general public, etc. sufficient to exchange or convey information and to receive work direction.

Physical Requirements:

Positions in this class typically require; fingering, talking, hearing, seeing and repetitive motions.

Sedentary Work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects.  Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.

NOTE: The above job description is intended to represent only the key areas of responsibilities; specific position assignments will vary depending on the business needs of the department.

Classification History:
Draft prepared by Fox Lawson & Associates LLC (DJG/LM)
Date: 03/01, 10/12